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Digital Marketing


Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

Different Abbreviation Related to SEO



SEM - Search Engine Marketing
SMM - Social Media Marketing
SMO - Social Media Optimization
PPC - Pay per Click


SEO




SEO stands for "Search Engine Optimization". It is a process of getting your site rank high on search engines like Google, Yahoo, Bing etc. SEO is commonly divided into two parts.


On-Page SEO is optimizing your site with proper title, meta tags, H1 tag, meta description, meta keywords, alt attributes etc. 

Off-Page SEO/Banclinks refers to creating backlinks for your websites which includes blog comments, forum posts, social bookmarking, directory submission etc.
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